Since the creation of Instagram, its use has been steadily increasing. Instagram has 800 million users per month. Additionally, over 60 million pictures are posted on social media every day. So you need to have the right plan in place for you or your brand to become an influencer on this platform. Instagram marketing is an important part of the Digital Marketing platform. Today I will discuss here about top 10 Instagram marketing tips. So, let’s start.
1. Change your profile in Business Profile
Turn your personal profile into a business profile on Instagram. You’ll get those options only when you go to Settings. Business profiles will give you a place to create ads. Besides, you can monitor the analytics tool, Insight, Impressions.
2. Use the free Instagram marketing tool
In the Business Profile, you will find many free tools that will help you with your work. Insights give you information about impressions, engagement information on your profile. Besides, information about the age of the users, location, the information will also be known while online.
3. After creating the product, post its teaser
If you want to sell something via Instagram create a teaser and post it. Post it in the form of short videos with multiple information such as prices, features, discounts, jobs and more. At the end of the video, you can hyperlink to your original website using words like download app or buy things.
4. Create sponsored ads
This is the key to Instagram marketing. If you create sponsored ads by spending money on Instagram, it will not only reach your followers, it will reach all your target users. However, the content of advertising should be interesting. Sponsored ads can be a variety of pictures, videos, carousel / dynamic ads, stories, canvas stories, Instagram stories.
5. Instagram Story
This is a separate section of Instagram. Here you can post in the form of advertisements, product images, videos, live videos, stickers or next-day planning text. In this case, it will not follow the traditional rules. This post lasts for 24 hours.
6. Make a partnership with influencers
Choose influencers on Instagram according to the target audience of your product. Keep in mind that because of the high number of influencers, the number of posts will reach more people. So build a good relationship with influencers. Partner with them and brand your own product through them.
7. Collect pictures created by users
Suppose, your one follower posted on Instagram with the product you are using. Then you can post the post to your account. You must tag the post owner. It will have better branding as well as better interaction with the user.
8. Create hashtags
Use a meaningful and attractive hashtag for branding your company. Then use it in each of your posts. Once users are familiar with the hashtag, they will also use it in their posts. This will increase your company’s promotion.
9. Post a certain amount at the right time
Do not post more than once per day from your account. Users can get annoyed by this. So make a few good posts and post them. According to a survey by Simply Masrod, posting something on Monday and Thursday is more successful. According to the co-schedule survey, posts made between 5am and 5pm and 2pm are more successful. Note that if you want to make multiple posts in one day, you can post them by collage or slide.
10. Track all information properly
Unless you know how your page is working, what kind of post users are most like, your account will never improve. So always keep an eye on the activity of the users. Ask users to like, comment. This will give users a clear idea about the likes and dislikes. Always try to maintain average user engagement in your account. However, if your follower is low, then the engagement rate is higher. Link Instagram account with the website also keeps track of how many people are clicking on your linked URL.
If you follow these 10 Instagram marketing tips properly then you will be a good Instagram marketer.
Thank you so much for using your valuable time and staying with me. If you have any questions or issues about Instagram Marketing Tips, please comment in the comment box. I will definitely help you through the comments. Thanks.